Like New
Rented 0–3 times. No visible wear. Sparkle intact. Trim intact. Indistinguishable from a brand-new dress in photos.
"Ew, who else wore this?" — great question.
Here's exactly what happens to every dress between rentals. No mystery. No "proprietary process." Just cold water, gentle detergent, steam, and an actual human looking at every seam.
What happens between rentals.
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Box comes back. We open it.
Every return gets unboxed the day it arrives. We count items against the packing list and flag anything missing or visibly damaged before it goes anywhere.
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Condition check against the intake photo.
Every dress has a photo from the day it joined the closet. We compare seam by seam. Anything new gets logged and either repaired, downgraded to "Loved," or pulled from rotation.
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Wash.
Cold water. Gentle detergent. No fabric softener (it dulls the sparkle). Garment bags for anything with trim. Two cycles, never overloaded.
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Steam.
Every dress, every time. Handheld steamer, top to bottom, including the inside of the bodice. Brings the dress back to looking new even after a hard park week.
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Re-photograph if anything changed.
If a dress changed condition tier (Like New → Loved, etc.), it gets a fresh intake photo. The catalog updates automatically the next time the build runs.
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Back on the rack.
Hung in size order in a climate-controlled corner of the workshop. Ready for the next trip.
What we won't send out.
If a dress can't be brought back to a presentable condition, it doesn't go in a box. Period. Here's what disqualifies a dress from re-rental:
- Permanent stains that don't lift after two wash cycles.
- Tears in the bodice or skirt seams that can't be repaired invisibly.
- Missing structural trim (sash, sleeve cuff) that can't be sourced.
- Faded sparkle or color past what "Vintage" tier covers.
- Anything that smells like smoke, perfume, or sunscreen residue that survives the second wash.
These dresses get retired. Sometimes Gisele's friends take them home; sometimes they get donated to a school theater program.
What "Like New" / "Loved" / "Vintage" actually mean.
Loved
Rented 4–10 times. Light wear visible up close — a softened hem, a slightly faded sparkle in one spot, a tiny repair you'd have to look for. Photos still look amazing. Park-day workhorses.
Vintage
10+ rentals. Real character — a visible repair, a softened fabric, a "this dress has been to Disney" feel. Discounted tier. The kid who picks Vintage knows what she's signing up for and usually loves it.
Every dress page shows the current tier. You can filter the catalog by tier. Full definitions and replacement-cost schedule here.
Allergies.
If your kid is allergic to anything, tell us.
If your kid has a known detergent or fragrance allergy, tell us at checkout in the notes field. We can wash hers in the hypoallergenic batch — same cold water and steam, but with a fragrance-free, dye-free detergent and a dedicated machine cycle. No extra charge.