It started at a garage sale.
"Why are they selling the dresses? They should let someone borrow them, then send them back." She was seven. The idea was already a company.
Made by hand · Carried since 1891
The closet, mailed to your trip.
Princess dresses, prince outfits, and the little things that make the photos look like a movie. Rented by the week. Mailed to your door or your resort the day before you arrive.
Free returns. UPS Ground. Damage protection from $5 a dress.
Browse by character
Eight kinds of princess. Pick a favorite.
Every sketch is hand-drawn from the actual dress in Gisele’s closet. Click one to see her wear it.
Where the closet has been
Seven trips. Sixty meet-and-greets. One closet.
Every dress in the closet is a dress Gisele has actually worn somewhere worth photographing. Here's a slice — the full gallery lives on Gisele's story.
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Why families trust us
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0 dresses cleaned
Every dress goes through cold-wash and air-dry between trips. Condition-photographed before it ships, photographed again when it lands back home.
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0 photos, all real
Every dress on this site is Gisele wearing her own closet. No stock photography. Nothing borrowed, nothing fake.
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If she doesn't love it, we cover the return
Box arrives and your kid isn't into it? Mail it back same-day, no restocking fee, no hard sell. We'd rather know than guess.
How the closet started
Every dress, every size, still in the closet.
A row of dresses from 2T to right-now. Her parents couldn't part with them. So we sent them to your trip instead.
A week is all you need.
Mail them back when you're done. Next year, the same dress, the next size up. The closet keeps growing with her.
Birthdays, tea parties, sleepovers, photoshoots.
Four curated boxes — every dress, every accessory, the little cards that make it feel like a story. Ships before the party, comes back in the same box after.
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Most-booked
See the box →Birthday Princess Box
Five dresses, one birthday.
$1193-day party window
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See the set →The Tea Party Set
Two dresses, gloves, a fan.
$693-day party window
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See the sleepover →Royal Sleepover
Six dresses, six titles.
$1493-day party window
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See the shoot →Royal Photoshoot
Three looks, pressed to ship.
$893-day party window
How it works.
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Pick the dresses.
Browse the closet. Filter by size, color, or favorite character. Bundle pricing kicks in at three dresses; the Princess Box at six is the sweet spot.
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Tell us the trip — or the party.
Pick your dates and where it's going. We mail the box to your home or your resort, timed to arrive the day before check-in (or the day before the party).
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Mail them back.
Prepaid label is in the box. Drop it at any UPS Store or the resort front desk. Three minutes. Done.
Gisele's pick this month.
The Princess Box.
Six dresses, every classic archetype, one box. Ice queen, yellow ballgown, blue ballgown, tower-hair, sea voyager, mermaid. Swap any of the six. $179 for the week — 49% off the per-dress solo price.
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The Sea Voyager
Two-piece set, easy to run in.
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The Royal Cape
Prince outfit, 2T–12. Cape, vest, sash, crown.
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Outfit-the-Family
Mix kids and parents. 15% off the piece total.
By the numbers
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Average savings per dress with the Princess Box vs. one-at-a-time pricing.
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Photos on this site — every one of them Gisele, in her own closet. Zero stock images.
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Deaf-owned. Built by a Deaf girl and her hearing dad in Frederick, MD. Five generations Deaf. Carried forward since 1891.
“My closet has every size, from when I was two up to right now. Other kids should get to wear them.”
— Gisele, founder
Dads can pull off a cape.
Boys' prince outfits 2T–12. Parent coordinating pieces XS–XXL. Mix any combo, take 15% off the bundle total. Yes, the cape ships in adult sizes.
The little things that go in the box.
Rented for the week. Two are yours to keep.
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Bubble wand
$8 / week
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Stroller
From $65 / week
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Soft cooler
$20 / week
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KEEPABLE
Autograph book
$15 · you keep it
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KEEPABLE
Trip journal
$12 · you keep it
What other families said.
Soft-launch reviews — these get replaced with real ones at public launch.
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“The box showed up at our resort the day we checked in. She changed into the ice queen gown before we'd unpacked the suitcase.”
— Anna L., Walt Disney World
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“Six dresses, two daughters, one box, $179. That's less than one souvenir dress at the parks.”
— Maria R., Disneyland
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“Return delivery was already in the box. I dropped it at the resort front desk. Done.”
— Karen P., Disney Cruise
First to know when bookings open?
One email when the live booking flow goes live. No newsletter, no upsells — just the launch note.
We'll never share your email. One message at launch, then we stop.
From the workspace. The kit the products are built from.
Every 1891 product runs on the same foundation — so the thing you signed up for keeps getting better whether you noticed or not.
Multi-device web
Tablet on the podium. TV at the front of the room. Phone in every hand. Same URL, three floor plans. Nothing to install.
One Stripe spine
Every product takes money the same way. Receipts arrive from the same address. The studio doesn't sit in the middle of your funds.
Your data, yours
Records, archives, rosters belong to you. Export anything, anytime, in plain formats. If you ever leave, you leave with everything.
Live at the edge
Counters update the moment the vote does. Brackets update the moment the game ends. No refresh.
Captions default-on
Audio is additive, never sole. Every state change carries color, icon, and text. Speakers muted — the product still works.
Built in Frederick
The same person who solders the board writes the firmware and pushes the deploy. The studio that built it is the studio that runs it.
See the foundation at madeby1891.com/products.
From the studio that builds